HelloFresh Spec Ad

HelloFresh is a meal kit company that was originally founded in 2011. The company aims to make freshly-cooked meals more accessible and sustainable. Consumers can choose and order their meals through the HelloFresh website by finding a plan that fits for them. Then, HelloFresh will send them the ingredients and recipes to cook their meals. My HelloFresh SpecAd is designed to highlight the contrast between the high-stress environment of grocery shopping during the holiday season as opposed to a more convenient option of meal-kit deliveries, with the takeaway message being that consumers should subscribe to HelloFresh out of convenience and ease . This project taught me how to pitch my creative ideas and to consider developing and creating material intended for a specific audience.